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Last updated: January 2026

Privacy Policy of 73bt — How We Take Care of Your Data

73bt handles your data with seriousness and transparency. This page explains, in plain language, what information we collect, how we use it, who we may share it with, and what your rights are as a data subject, in accordance with the LGPD.

This policy covers
Data collected at registration
Data use and purpose
Data sharing
Cookies and tracking
Your rights under the LGPD

How 73bt protects your privacy in practice

This isn't just policy on paper — these are real measures we apply every day to protect your data

End-to-end SSL encryption
All communication between your device and 73bt's servers is encrypted with TLS/SSL. This covers registration, login, transactions via Pix, boleto, or card, and every other interaction with the platform — on mobile or desktop.
Secure data storage
Your personal data is stored on servers with strict access controls, continuous monitoring, and encrypted backups. No sensitive financial data — such as Pix passwords or full card details — is stored on 73bt's systems.
Restricted access to your data
Only 73bt employees with a direct operational need have access to user data — and always within internal security protocols. Access is logged and periodically audited to ensure no misuse occurs.
Full LGPD compliance
73bt operates in compliance with Brazil's General Data Protection Law (Lei n.º 13.709/2018). This means every collection, processing, and sharing of data has a defined legal basis, a specific purpose, and respects the rights of Brazilian data subjects.
No data sold for marketing
73bt does not sell, rent, or transfer your personal data to third parties for advertising or marketing purposes. Your data is used exclusively to operate your account, process transactions, and fulfill legal obligations — nothing more.
Control in your hands
You can access, correct, or request the deletion of your data at any time through our support team. 73bt responds to data subject requests within 15 business days, as required by the LGPD — no unnecessary red tape.
1. Introduction

The 73bt (operated by 73bt Group Ltd.) is committed to protecting the privacy of all its users. This Privacy Policy describes how we collect, use, store, and protect your personal data when you use our Sports Betting platform, whether through the website or the mobile app.

This policy was drafted in compliance with Brazil's General Personal Data Protection Law (LGPD, Law No. 13,709/2018) and reflects our genuine commitment to transparency. We wrote this document in plain language, free of excessive legal jargon, so that any Brazilian user can understand exactly what happens with their information.

One-sentence summary: 73bt collects only the data necessary to operate your account, processes your transactions securely, and never sells or shares your information with third parties for marketing purposes without your explicit consent.

By registering with 73bt and using our services — Sports Betting on the Brasileirão, UFC, Superliga volleyball, NBB, e-sports, and all other available markets — you agree to the practices described in this policy. If you have any questions, please reach out before completing your registration.

2. Data Controller

For the purposes of the LGPD, the controller of users' personal data on the platform is the 73bt Group Ltd., the company responsible for operating the 73bt platform, accessible at 73bt.best.

For questions about privacy, data protection, or exercising your rights as a data subject, you can contact our privacy team directly by email at suporte@73bt.best or via the live chat available 24 hours a day on the platform.

3. Data We Collect

The 73bt collects different categories of data depending on how you interact with the platform. We only collect what is necessary to operate our services safely and with quality.

3.1 Data you provide directly during registration:

  • Full name
  • Email address
  • CPF (Cadastro de Pessoa Física)
  • Date of birth
  • Mobile phone number
  • Residential address (for compliance verification)
  • Government-issued photo ID (required during the KYC verification process)

3.2 Data generated through your use of the platform:

  • Betting history (sport, event, amount wagered, outcome)
  • Deposit and withdrawal history (method, amount, date)
  • Access data: IP address, device type, operating system, browser
  • Platform access times and frequency
  • Customer support interactions

3.3 Payment data:

When you make deposits or withdrawals via Pix, boleto bancário, credit or debit card, PicPay, Mercado Pago, or TED bank transfer (Nubank, Itaú, Bradesco, Banco do Brasil, and other Brazilian banks), we process the data needed to complete the transaction. Sensitive information such as Pix passwords, card CVVs, and banking credentials is never stored on 73bt's servers — it is processed directly through integrations with certified payment partners.

Data category Examples When collected
Identification Full name, CPF, date of birth At registration
Contact Email, mobile phone At registration
KYC Verification National ID (RG), driver's license (CNH), selfie with document Before the 1st withdrawal
Transactions Amount, method, and date of deposits and withdrawals With each transaction
Bets Sport, event, odds, amount, outcome With each bet
Technical IP address, device, browser, OS On every login
4. How We Use Your Data

The data collected by the 73bt are used exclusively for the purposes described below. We do not use your data for purposes that are incompatible with what is described here without notifying you in advance.

  • Operate and manage your account: create and maintain your account, process deposits and withdrawals via Pix and other methods, calculate bet results, and manage bonus balances.
  • Verify your identity: confirm that you are 18 or older, verify that your information is accurate, and fulfil KYC (Know Your Customer) and anti-money laundering obligations.
  • Provide customer support: answer questions, resolve account issues, handle complaints, and improve your experience based on interaction history.
  • Personalize your experience: display relevant content based on the sports you follow — football, UFC, volleyball, basketball, e-sports — and notify you about promotions applicable to your usage profile.
  • Ensure security and prevent fraud: monitor access and betting patterns to detect suspicious activity, multiple accounts, or misuse of promotions.
  • Comply with legal obligations: maintain records for tax purposes, regulatory compliance, and to respond to any requests from competent authorities as provided by law.
  • Improve the platform: analyze aggregated and anonymized usage data to identify technical improvements, fix bugs, and develop new features.

What we don't do: 73bt does not use your data to build credit profiles, does not share information with data brokers, does not conduct bettor scoring for external purposes, and does not combine your platform data with third-party databases without a legal basis and a specific purpose.

6. Data Sharing

The 73bt does not sell your personal data. We share data only in the necessary situations described below, always with an applicable legal basis:

  • Payment partners: to process deposits via Pix, boleto bancário, credit or debit card, PicPay, Mercado Pago, or TED transfer, we share only the minimum necessary data (name, CPF, amount) with certified payment providers. These partners are contractually required to protect your data and may not use it for any other purpose.
  • Identity verification providers: to meet KYC obligations, we may share documents and information with specialized verification services — always under security protocols equivalent to our own.
  • Competent authorities: when required by law, court order, or request from a regulatory authority with legal jurisdiction, we may share data strictly to the extent necessary.
  • Technical service providers: hosting companies, cloud infrastructure providers, and analytics tools that process data on our behalf, always under data processing agreements with security standards equivalent to those in this policy.

In all cases of data sharing with third-party partners, 73bt requires those partners to maintain security standards compatible with our own and to comply with the LGPD. We do not authorize any partner to use our users' data for their own purposes beyond what is necessary to provide the service to 73bt.

7. Data Retention

The 73bt retains your data for as long as necessary to fulfill the purposes described in this policy, or for the period required by applicable Brazilian law.

  • Active account data: retained for as long as your account is active and for up to 5 years after closure, for regulatory compliance and tax obligation purposes.
  • Transaction records: retained for a minimum of 5 years as required by Brazilian tax law.
  • Access logs: retained for up to 6 months, in accordance with the Brazilian Internet Civil Rights Framework (Law No. 12,965/2014), or longer if an investigation is ongoing.
  • Support data: kept for up to 2 years for reference in previous support interactions and ongoing service improvement.

When data is no longer needed and the legally required retention period has expired, 73bt securely deletes or anonymizes it in a way that cannot be reversed.

8. Cookies and Tracking Technologies

The 73bt uses cookies and similar technologies to ensure the platform functions correctly, improve the user experience, and analyze aggregated site usage. Below we explain the types of cookies we use:

  • Essential cookies: required for the platform's basic operation — account authentication, active session management, and login security. They cannot be disabled without compromising the site's functionality.
  • Performance cookies: collect anonymized information about how users navigate the platform (most-visited pages, errors encountered, load times) to help us identify and fix technical issues.
  • Functionality cookies: remember your language preferences, layout, and account settings to personalize your experience on future visits.
  • Analytical cookies: used in aggregated and anonymized form to understand usage patterns and guide product improvement decisions. They do not identify individual users.

You can manage your cookie preferences in your browser settings. Disabling non-essential cookies may affect some platform features, but will not prevent you from accessing bets or your account.

9. Data Security

The 73bt implements technical and organizational measures to protect your data against unauthorized access, loss, destruction, or improper disclosure. Key measures in place include:

  • TLS/SSL encryption on all connections to the platform — on mobile and desktop.
  • Passwords stored using irreversible cryptographic hashing — 73bt never stores your password in plain text.
  • Role-based access control (RBAC) — only employees with a legitimate operational need can access user data.
  • Continuous monitoring of suspicious access attempts and two-factor authentication for administrative areas.
  • Regular security testing and vulnerability reviews across platform systems.
  • Security incident response plan — in the event of a data breach affecting your rights, you will be notified within the timeframes set out under the LGPD.

Important: No security system is 100% foolproof. You also share responsibility for your account's security: use a strong password, never share it with anyone, and contact 73bt support immediately if you notice any suspicious activity on your account.

10. Your Rights as a Data Subject (LGPD)

The LGPD grants you, as a data subject, a set of rights that 73bt is fully committed to upholding. You may exercise any of these rights by contacting our support team:

Access
Request a copy of all personal data that 73bt holds about you.
Correction
Request the update or correction of incomplete, inaccurate, or outdated data.
Deletion
Request the deletion of your data processed on the basis of consent, where applicable.
Opposition
Object to processing based on legitimate interest when you disagree with the purpose.
Portability
Receive your data in a structured, machine-readable format for transfer to another service.
Information on data sharing
Know which public or private entities your data has been shared with.
Withdrawal of consent
Withdraw consent previously given for processing based on that legal basis, without affecting any processing already carried out.
Petition to the ANPD
File a complaint with the National Data Protection Authority (ANPD) if you believe your rights have been violated.

To exercise any of these rights, contact our privacy team by email at suporte@73bt.best or via live chat. 73bt responds to data subject requests within 15 business days and may request identity verification before processing a request to ensure we are communicating with the actual account holder.

11. Minors

The services of 73bt are exclusively for individuals aged 18 and over. The platform does not intentionally collect data from anyone under 18. If you become aware that a minor has registered on the platform using false information, please contact our support team immediately so we can close the account and delete the data involved.

73bt requires date-of-birth verification at registration and document verification before the first withdrawal — specifically to prevent minors from accessing the platform. This is one of our core responsible gambling commitments.

12. Updates to This Privacy Policy

The 73bt may update this Privacy Policy periodically to reflect changes in our practices, Brazilian legislation, or the platform. When relevant changes occur that affect your rights or how we handle your data, you will be notified by email at least 14 days in advance.

The "last updated" date at the top of this page indicates when the current version was published. Continued use of the platform after the effective date of updated terms implies acknowledgment and acceptance of the changes. If you do not agree with any update, you may exercise your right to close your account and request deletion of your data.

Recommendation: It's a good practice to revisit this policy periodically. The most current version will always be available at 73bt.best/privacy-policy. Questions about any changes? Our support team is available in Portuguese, 24 hours a day.

13. Contact & Data Protection Officer (DPO)

If you have questions about this Privacy Policy, wish to exercise your rights as a data subject, or want to report a privacy concern, please contact 73bt through the channels below:

  • Live chat: available directly on the platform, 24 hours a day, 7 days a week, with real agents in English.
  • Email: suporte@73bt.best — for formal requests related to personal data, use the subject line "LGPD – [type of request]" to help us process it faster.

73bt is committed to responding to privacy-related requests within 15 business days. For more complex cases requiring additional verification or involving a larger volume of data, we may need up to 30 days — and we will always keep you informed of the progress.

Related documents

This policy should be read together with the Terms and Conditions of 73bt and with our Responsible Gambling, which together form the set of documents governing the use of the platform.

Frequently Asked Questions about Privacy at 73bt

The questions we receive most often about how we handle your data — answered straight to the point

No. 73bt does not sell, share, or transfer your personal data to advertisers, other betting platforms, or data brokers for marketing purposes. Your data is only shared with operational partners that are strictly necessary — such as payment processors handling your Pix, boleto, or card transactions — and always under agreements that prohibit them from using it for any purpose beyond the service they provide to 73bt. For 73bt's own marketing communications, you can opt out at any time through your account settings.

You can request deletion of your personal data at any time via live chat or by emailing suporte@73bt.best with the subject line "LGPD – Data Deletion". 73bt will process your request within 15 business days. Please note that some data must be retained for legally required periods — such as financial transaction records for 5 years under Brazilian tax law — even after account closure. In those cases, the data is isolated and used solely to fulfil the legal obligation, not for any other purpose.

No. Sensitive financial data such as your Pix password, card CVV, full credit or debit card number, and banking credentials are never stored on 73bt's servers. When you carry out a transaction, this data is processed directly through integrations with certified payment partners — which operate under security standards regulated by the Banco Central do Brasil and card networks. 73bt only receives confirmation that the transaction was approved, with no access to the sensitive data involved.

After account closure, 73bt retains your data for as long as necessary to meet legal obligations — primarily financial transaction records for up to 5 years and access logs for up to 6 months. After those periods, data is permanently deleted or irreversibly anonymized. Data collected on the basis of your consent that is not required for legal obligations may be deleted sooner upon formal request. When you close your account, you lose access to the platform, but you may request a copy of your data before doing so.

Yes. 73bt monitors betting history primarily for three purposes: (1) to calculate results, pay out winnings, and correctly manage bonus balances; (2) to detect behavioral patterns that may indicate problem gambling, so that responsible gambling tools can be activated when needed; and (3) to identify suspicious activity involving fraud, manipulation, or misuse of the platform. Betting data is also used in anonymized and aggregated form to improve sports coverage and market offerings on the platform. We never sell this data individually to third parties.

Your data secure, your bets worry-free

At 73bt, privacy and transparency go hand in hand. Sign up now and bet on over 50 sports with Pix in 15 minutes and 24/7 support in English.

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